{"id":1037,"date":"2022-03-14T17:58:10","date_gmt":"2022-03-14T16:58:10","guid":{"rendered":"https:\/\/farofaro.com\/pourquoi-lexperience-client-doit-devenir-le-pilier-de-votre-strategie-digitale-5\/"},"modified":"2022-03-17T16:07:40","modified_gmt":"2022-03-17T15:07:40","slug":"why-should-the-customer-experience-become-the-pillar-of-your-digital-strategy","status":"publish","type":"post","link":"https:\/\/farofaro.com\/en\/why-should-the-customer-experience-become-the-pillar-of-your-digital-strategy\/","title":{"rendered":"Why should the customer experience become the pillar of your digital strategy?"},"content":{"rendered":"

Today, and even more so since Covid-19 and its repeated confinements, companies are forcefully turning to digital solutions to extend their services and offer a quality experience to their customers.<\/p>\n

Consumers’ habits have evolved as well as their expectations. They are increasingly using digital tools to find out about a product or a service, to buy it, to compare offers and to find out more about the company or the brand that offers it.<\/p>\n

But what interests them even more than the product itself is the experience around the act of purchase, whether it is digital or not. Let’s take a look at the company Alan, which is shaking up the insurance codes by making the act of subscribing to and monitoring one’s health coverage almost pleasant! The company has understood that in order to gain market share, the user experience must be clear, fun and of course provide a quality service.<\/p>\n

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Presentation of Alan Insurance on their website<\/p><\/div>\n

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The important thing is as much the product itself as the universe to which it gives access. For this it is essential to know your customer perfectly and to place him at the center of each of your decisions in terms of digital strategy. A happy customer who adheres to your environment is a loyal customer who will recommend you and bring you other customers.But how do you build a digital environment that is truly focused on the experience your customer expects? Discover, in the following article, our advice and the actions we implement for our services and the projects we carry out.<\/p>\n

What is a digital strategy?<\/h2>\n

The digital strategy gathers all the actions deployed by a company to reach its target audience. To do so, it uses communication and marketing tools generally related to the web and new technologies. Some examples :<\/p>\n