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SEO: Defining the keywords for your website

SEO: Defining the keywords for your website

To position and reference your showcase website or online store in search engines, you need to work on your natural referencing (SEO).

Implementing an SEO strategy for the growth of your business is a very good long-term investment that will cost you much less than Google or Facebook advertising. Not to mention that 53% of total website traffic comes from organic search.

Of course, you won’t see results immediately after publishing your article, but with patience, you will be able to position yourself on the first pages for your keywords.

In this article, we will see how to choose your keywords wisely in order to position yourself on searched terms and avoid those that are too competitive.

We will start by reminding you of the basics of what keywords are, then give you tips for choosing them, and finally present you with tools that you can use to help you.

What is a good keyword?

In general, internet users use phrases to explain their searches and often ask questions. In fact, 50% of searches on Google have 4 words.

This means that in reality, you are not looking for a single keyword but rather for a phrase.

For your keywords to be effective, they must:

Before starting your list

How to create a high-quality list of keywords?

Tools that can help you

The Google search tool

By entering the beginning of your keyword, Google suggests several other keywords searched in the same topic.

You can also check the related searches available at the bottom of a Google search page. The number of results announced by Google can be an indicator of the keyword’s relevance.

Recherches associées sur Google

Google Keyword Planner

Keyword Planner is a must-have tool for SEO and SEA, it is a very powerful and free tool developed by Google itself.

It allows you to:

Liste de mots-clé sur Google AdWord

Google Trends

Google Trends is a free tool that provides you with the search volumes for a keyword chronologically, based on a geographic area, and gives you other related queries.

It allows you to:

Suggestion de mots-clé sur Google AdWords


It’s a free tool with a clear and readable interface. It is based on Google Keyword Planner and Google’s suggestions in its searches.

Ubersuggest allows you to:

The tool also offers a free extension for Chrome and Firefox browsers called “Keywords Everywhere.”


This is one of the most used tools by SEO agencies because it allows them to work on their positioning and keep an eye on the competition.

Semrush allows you to:

The tool offers three subscriptions:


The direct competitor of Semrush, which is also widely used among SEO professionals. It is more focused on competitor analysis and its greatest strength is its database of backlinks.

Ahrefs allows you to:

The tool offers four subscriptions:


This tool has a free version with three searches per day and allows you to find keyword ideas based on the questions people ask on different topics. This can be particularly useful for SEO based on Q&A content.

The tool offers different subscription plans:

Keyword Tool

This free tool offers keyword suggestions based on Google Autocomplete. This means that it provides keyword ideas based on what people are searching for on Google.

To conclude,

Being visible online and establishing a presence with search engines to be visible to the right people takes work, time, and patience.

Our final advice, if your website is multilingual, you need to do this work for each language, as robots don’t speak any language! And update your content regularly, Google will appreciate your effort.

Now, it’s up to you to take action! You must use your keywords in your content, page titles, and page and image descriptions.

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